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Part 1 Companies Featured and Content- “Driving Sustainability to Business Success – The DS Factor”

Part 1: Defining Sustainability

Like every other aspect of our lives, our business has to have the ability to sustain, uphold, and support itself. In other words, our business has to be sustainable. Part one of this book focuses on the terms for sustainability and the focus of top business leaders in this area.

As the United Nations outlined on their website “sustainability calls for a decent standard of living for everyone today without compromising the needs of future generations.” Many CEO’s are now trying to move their companies “into the green” and “out of the red”. This is referred to as “Green sustainability”. Pilot’s definition addresses creating value with sustainability and business success.

Companies featured in this section include, but not limited to the following:

1. United Nations Global Compact 2. Accenture Strategy & Sustainability Asian Pacific – Peter Lacy (CEO Study) 3. DevXchange-Dave Parry (Photographer) 4. HSBC Global Connection 5. Unilever- Paul Polman 6. International Finance Corporation (IFC) – World Bank Group 7. Netafim 8. Suncor 9. International Institute for Sustainability Development (IISD) 10. Global Reporting Initiative (GRI) 11. KPMG 12. A.P. Moller Maersk 13. BMW 14. Cisco Systems 15. Ford Motors 16. Nestlé – Mr. Brabeck‐Letmathe 17. Dow Jones 18. Dr. Michio Kaku 19. Dr. Peter Diamandis 20. Zurich Insurance Company – Martin Senn

Are you one of the leaders listed?

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Written By: M. Samota

What is contained in Part 1 of the book, released by Wiley, October 2014

North America Order:

Europe Order:

Chapter 1: CEO Study on Sustainability

The UN Global Compact-Accenture CEO Study on Sustainability researched with over 1,000 top executives-CEOs on sustainability. This chapter reviews the results of their study and the focus top management is putting on the link between sustainability and business value. It outlines the seven steps to sustainability and the factors driving CEOs on sustainability. An Assess/Reflect section is available for you to outline your company’s commitment to sustainability and the importance it has for your organization.

Chapter 2: Sustainability in Developing Countries—Innovation

Sustainability in developing countries is crucial; therefore people helping people is required. This chapter outlines an initiative done with volunteers by DevXchange related to assisting children who are living in and off a dump in Ethiopia. The photographer Dave Parry has captured the pictures of these people, who need a new way to sustain their lives.

Chapter 3: Sustainability in the Banking Community

The banking community has been supporting corporate sustainability, understanding the need for transparency and management of risks in business management, which contributes to long term business investment and success. It also contributes to a stable society, recognizing sustainability as part of financing and improvement of the environment. The International Finance Corporation (IFC), which is a private-sector lending arm of the World Bank Group, looks to environmental, social, and governance criteria in its portfolio analysis of investments.

This chapter reviews the stories of some companies who are sustainable finance award winners, and others who are sustainable because of the business principles they have worked with. It references one of the great stories outlined by HSBC Global Connections about the success of a company called Netafim, with collaboration and innovation in Israel, which started with a vision of “growing more with less.” Suncor’s challenge of “What Yes Can Do—Our Voice Can Make a Difference” is another example of a company’s innovation that has assisted in sustainability.

Chapter 4: International Institute for Sustainable Development

What are the drivers pushing business to incorporate social responsibility into their business practice? This chapter reviews some of these as outlined by the International Institute for Sustainable Development and the Global Reporting Initiative (GRI) to make sustainability reporting standard practice for all companies and organizations.

KPMG’s Survey on Corporate responsibility provides a snapshot of current global trends in corporate reporting, and this chapter references the ten companies receiving high scores in demonstrating understanding of the impact of social and environmental issues on their business and reporting their strategy, performance, and interactions with stakeholders. The chapter reviews the survey’s findings on lessons learned by the leaders.

Chapter 5: Defining Business Sustainability

What is business sustainability? There are many definitions related to this term.

Part One reviewed the United Nations definition, and this chapter reviews the Dow Jones and Jayne Pilot, the author’s definition for this term. The reader will have an opportunity to Assess, Reflect, and Act on outlining his or her own term for sustainability and to think about where business will be in the future and what the top three business challenges will be.

Will you as a leader be ready for the coming age of abundance? The Internet is a powerful engine, and this chapter references one of the YouTube videos that addresses the three areas that will affect and improve your business, discussed by four of the great innovators and managers of change.

Stay tuned for Part Two of the Book.

Written by: K.Gandhi

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